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Analysis of Business Case Study


Analysis of Business Case Study


Analysis of Business Case Study – Coursework Brief

In the previous weeks you have come to understand what it means to act entrepreneurially. We have discussed entrepreneurial opportunity and strategies for evaluating and exploiting opportunities. We have discussed how different organisational contexts affect how opportunities are recognized or created and exploited. The case study in this assignment represents the intrapreneurship within a large multinational company. This environment poses different challenges to acting entrepreneurially. In this assignment you will be exploring some of these challenges. The case comes with a short introduction and a problem statement. You are expected to provide:
1. Short summary of the central problem relating to the problem statement (ca. 100 words)

  1. Summary of your position with regard to the problem statement (ca. 50 words)
  2. Analysis and detailed discussion of set of arguments defending your position, including recommendations for the specific case organisation. You have to demonstrate the use of at least one external source of information relevant to the case. This can be a market or industry report or a case of a similar nature (ca. 600 words).

For the case you’ll be asked to take position on a particular problem statement. First, you summarise the central problem – i.e. what is the problem statement about? Then you describe how you position yourself with regard to the problem statement.
The largest part of the assignment is dedicated to defending your position. You are expected to write a clear essay-style argument using concepts, frameworks and literature that we have discussed in class to defend your position. In this part, you have to demonstrate the use of at least one external source of information relevant to the case. Depending on the nature of the problem statement, this can be a market or industry report or it could be a case study of a similar organisation. The point is that you demonstrate that you are able to use external sources to support your argument. We will have practiced searching for such external sources in class.
You have max. 750 words. I’ve indicated roughly how many words I expect you to dedicate to each section. In addition to the requirements listed, I expect you to write in clear and grammatically correct English and to use correct referencing of resources.
It is important to note that the argumentation defending your position with regard to the problem statement is much more important than your actual position. Also, keep in mind that your recommendations do not have to be in line with the actual steps taken by the case organisations.

TCS: Leadership with Intrapreneurship
In 2009, Tata Consultancy Services, the Indian IT giant, under the newly appointed CEO and Managing Director, Natarajan Chandrasekaran, disaggregated the colossal TCS into 23 smaller business units. Each unit was to have its own CEO, CFO and an HR (human resources) head and was to run as an independent company under the TCS banner. What TCS has attempted is corporate entrepreneurship or intrapreneurship.
Problem statement: By creating 23 independent units within the organisation Chandrasekaran is stimulating competition and individual ownership of innovation of the CEO’s. Considering the concepts of ‘collective genius’ (Hill et al. 2014) and Kuratko’s (2017) list of conditions for intrapreneurship, do you think this is a sensible entrepreneurial strategy?
Take position saying ‘yes it is a sensible strategy’ or ‘no, it is not a sensible strategy’ – present argumentation for your position. Following your argumentation, provide a few recommendations for TCS how to further develop their entrepreneurial strategy.

Hill, L., Brandeau, G., Truelove, E., and Lineback, K. 2014. Collective Genius. Harvard Business Review, June 2014.
Jayakumar, V. 2009. TCS: Leadership with intrapreneurship. IBS Case Development Center.
Kuratko, D. (2017). The Entrepreneurial Mind-Set in Organizations: Corporate Entrepreneurship. Chapter 3 in: Entrepreneurship: Theory, Process, Practice. Boston: Cengage Learning.

5 sources including the 3 mentioned above.

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